龙灯全球 AbbyXU 龙灯在拉美农化市场的产品布局.pdfVIP

INSPIRED BY CUSTOMERS. EVOLVING WITH TECHNOLOGY. DOING BUSINESS IN LATIN AMERICA Abby Xu 徐嘉伶 Central Planning Tolling Operations 中央規劃及第三方運營 Rotam Agrochemical Company Ltd 龙灯环球农业科技有限公司 DOING BUSINESS IN LATIN AMERICA • Know the Market • Choose a good Partner • Understand the Regulatory Landscape • Stay Connected • Be Patient © 2017 Rotam. All rights reserved. Page 3 KNOW THE MARKET • Latin America is a diverse market – every country is different in many ways. – Brazil : key market: soybeans, sugar cane, pasture – Argentina : soybeans, vine crops, pasture – Andean Countries (Venezuela, Colombia, Ecuador, Peru, Bolivia, Chile) : rice, corn, potato, bananas, fruit vegetables, flower – Central America Caribbean : bananas, rice, vegetables – Mexico : corn, broccoli, tomatoes, apples, chile • While most countries speak Spanish (Brazil speaks Portuguese) but all have different markets, crops, seasons, regulatory environments, costs of doing business, different monetary • All opportunities are risky if you don ’t know your market © 2017 Rotam. All rights reserved. Page 4 CHOOSE A GOOD PARTNER • Decide how you choose to go to market – Use a Multi National Company – Or a Local Regional Company • Decide will you be a technical supplier or provide finish goods? • Each country in Latin America represents a different route to market • Know your Partners’ strengths weaknesses - good market access? • How well do they compete? © 2017 Rotam. All rights reserved. Page 5 UNDERSTAND THE REGULATORY LANDSCAPE • Be committed - the regulatory process in each coun