旅游纪念品行业的问题及对策分析毕业论文.docVIP

杭州旅游纪念品行业的问题及对策分析 摘要(300~500字) 旅游纪念品作为旅游产业的重要环节，在现今旅游业中占有相当重的地位。杭州作为我国七大古都之一,旅游纪念品市场潜力巨大。目前杭州的旅游纪念品销售收入远远落后于发达国家的水平，是一块有待开发的处女地。为了促进旅游业的迅速发展，本文通过旅游纪念品的特性，种类分析杭州旅游纪念品市场，从当前的发展现状及缺乏市场的主要原因，并从产品，价格，销售以及市场环境方面提出了相应的解决策略。推动旅游纪念品设计和产业化是必要和必须的。通过旅游纪念品市场的规划，从而更好的促进旅游纪念品市场的有序化发展。 关键词（3-5个） 旅游纪念品；市场发展；解决策略 Analysis the problem and countermeasure of the tourist souvenir industry in HangZhou Abstract Tourist souvenirs are an important part of the tourism industry. It occupies an important position in the existing tourism. HangZhou, as one of the seven ancient capitals in China, the tourist souvenir market has great potential. At present, the tourist souvenir sales revenue of HangZhou lags far behind the level of developed countries; it is a pending development of virgin land. In order to promote the rapid development of tourism, this article analyzing tourist souvenir market of Hangzhou by the characteristics and the type. Putting forward the strategy in terms of product, price, sales and market environment from the current development status and the main reason for the lack of market. It is necessary and essential to promote industrialization and the design of tourism souvenir. Promoting the orderly development of the tourist souvenir market better by planning the tourist souvenir market. Key words Tourist souvenir; Market development; solving strategies 目录（到3级标题） TOC \o 1-3 \h \z \u HYPERLINK \l _Toc323153584 引言 PAGEREF _Toc323153584 \h 1 HYPERLINK \l _Toc323153585 一、旅游纪念品的特性 PAGEREF _Toc323153585 \h 1 HYPERLINK \l _Toc323153586 （一）地域性 PAGEREF _Toc323153586 \h 1 HYPERLINK \l _Toc323153587 （二）纪念性 PAGEREF _Toc323153587 \h 1 HYPERLINK \l _Toc323153588 （三）艺术性 PAGEREF _Toc323153588 \h 1 HYPERLINK \l _Toc323153589 （四）实用性 PAGEREF _Toc323153589 \h 1 HYPERLINK \l _Toc323153590 二、杭州旅游纪念品的种类 PAGEREF _Toc323153590 \h 2 HYPERLINK \l _Toc323153591 （一）食品类 PAGEREF _Toc323153591 \h 2 HYPERLINK \l _Toc323153592 1.西湖龙井茶 PAGEREF _Toc323153592 \h 2 HYPERLINK \l _Toc3