传媒业的产业融合与传播符号学的新视域_李思屈.pdfVIP

39 2 ( ) Vol. 39, No. 2 2009 3 Journal of Zhejiang University(Humanities andSocial Sciences) Mar. 2009 DOI: 10. 3785/ j. issn. 1008-942X. 2009. 02. 0 16 传媒业的产业融合与传播符号学的新视域 李思屈 关萍萍 ( , 310028) [ ] , , , , , , , , , , [ ] ; ; ; ; The onvergence of Media Industries and the New Horizon of Media Semiotics Li Siqu Guan Pingping ( Faculty of M edia and Cross-Cultural Communication, Zhej iang University, H angz hou 310028, China) Abstract: At pr s nt, a sth tic conomi s and s miotic conomi s ar coming to th for as n w forc s. Promot d by information t chnology, th tr nd of industrial conv rg nc is b ing str ngth n d. T h m dia industri s, as w ll as th ntir conomy, ar in a p riod of important transition, w hich r v als th n w charact ristics of th a sth tic conomy . M anw hil , cont mporary m dia s miotics has xt nd d its study fi ld to th n w cultural industry and a sth tic conomy , and thus go s b yond th traditional m dia and popular cultural studi s. It has d v lop d gr atly on th basis of th a sth tic conomy, digital nt rtainm nt industry and n w t chnology. Th s achi v m nts in m dia s miotics hav r spond d to th t nd ncy of industrial conv rg nc , off ring a n w promising horizon for communication studi s in th futur . Key words: m dia industry; cultural industry; m dia s miotics; a sth tic conomy; symbol consumption [ ] 2008- 10-08 [ # ] http: / / ww w . journals . zju. du . cn/ soc [ ] ( 08ZDZB13ZD) [ ] 1. , , , , ; 2. , , , 138 ( ) 39 IT , , , , , , , , 一产业融合与审美经济 20 90 , ,/ )