新店开业活动策划详细方案（Detailed plan for opening new store activities）.docVIP

新店开业活动策划详细方案（Detailed plan for opening new store activities） Preface The program of activities is project guidance publicity planning site opened, the dealer on the basis of the outline, combined with the local store size, culture, customs, seasonal, competitive environment, consumption habits and other characteristics can be properly adjusted, but the original plan project can not be changed. As a brand monopoly system, how to ensure the first battle victory is the first issue of new store opening. To solve the problem of successful business practice, we must adopt the method of popularity - Business - Business - opportunity, that is, three steps should be taken in the concept: stimulating popularity, building business opportunities and precipitating business opportunities. There are three main ways to stimulate popularity: concierge, celebrations, news campaigns. Build business gas will be tight Around the sales = trading pen count odd singular formula, in the concierge, members, lucky, entertainment and other holiday concepts make a big fuss. Precipitation business opportunities can be achieved by means of buy low, sell high and deal extended. The idea of three steps together, the implementation of planning at the same time, the store opening will reflect the visibility, surprise, reputation effect, at the same time, it can greatly increase sales. Part I [purpose of opening of new store] Promotions by consumers generally accept the clothing store, is people of the industry, so clothing marketing strategy must be people-oriented, so as to comply with the principle of win-win for consumers and enterprises. But the core contradiction of sales promotion is focused on the problem of sales - gross profit - customer benefits. Therefore, the opening of the new store must be to abandon Maori, to ensure that customer flow, sales to ensure that popularity as the basis for planning. 1, gathered commercial gas: with more adequate people rushed to the district in the mall, wit