影院排片原则（The principle of cinema arrangement）.docVIP

影院排片原则（The principle of cinema arrangement） Film layout principle 1. rows of film should be based on the change of the show to have data, learn how to use the chip tool Cinema initial row, due to the local view of the crowd is not enough to understand, you can increase the frequency of row, one day, a row or two days a row of films, and avoid the beginning of three days a row. The daily change of film arrangement should be supported by data and reduce randomness. Learn how to use the tablet removal tools (such as Excel forms) to improve the efficiency of the row, and to have the time to optimize the layout. 2. gold screenings, key arrangement Usually on weekdays, 19:00-21:00 at night, and weekends at 13:30-16:00 (according to time zones and seasonal conditions). To do a good job in the golden section of the key is to take into account the box office, reputation, outstanding publicity, the focus of the film recommended films in such a period of centralized arrangement. 3., focus on film, increase efforts The key films mainly include huge investment, strong propaganda, outstanding selling point and so on. Such films usually have enough attention in the early days of the show. The gold screenings and the studio lobby will be the biggest possible release of their box office potential. 4., according to the box office, dynamic row of films The audiences response is always the most accurate indicator, and dynamic scheduling refers to the fastest adjustment according to the audiences reaction. A bigger publicity campaign and a stronger star line-up, if the film itself does not attract visitors to the audience, will still have to make the fastest adjustments based on the audiences reaction. A general release of the film to two days can be adjusted in real time according to the box office, originally considered strong, let in the hall of film screenings can really attract the audience viewing the film. Normal after the release of the film box office will show a downward parab