Ethics in Public Health Research Masters of Marketing Bringing Private Sector Skills to Public Health Partnerships精品.pdfVIP

 HEALTH POLICY AND ETHICS  Ethics in Public Health Research Masters of Marketing: Bringing Private Sector Skills to Public Health Partnerships | Valerie A. Curtis, PhD, Nana Garbrah-Aidoo, MPH, Beth Scott, MSc Skill in marketing is a scarce the last decade. There are now products and services. Marketing WHY A PUBLIC–PRIVATE resource in public health, es- more than 75 health-related is the main route to creating PARTNERSHIP FOR pecially in developing coun- PPPs including, for example, the shareholder value and is the HANDWASHING? tries. The Global Public–Private Roll Back Malaria Global Part- core competence that gives an Partnership for Handwashing 7 nership, the Global Network on enterprise its competitive edge. The idea that handwashing with Soap set out to tap the Household Water Treatment, Developing, enhancing, and re- with soap can prevent infection is consumer marketing skills of 9 and the International AIDS Vac- taining marketing skill and intelli- very old. However, it has only re- industry for national hand- washing programs. cine Initiative. Although there gence is therefore one of the cently become clear that the pro- Lessons learned from com- has been much discussion in the biggest budget items for any