英语高三新人教版选修九：Unit 5教案【Reading】.docVIP

英语高三新人教版选修九：Unit 5教案【Reading】 Unit 5 Inside advertising Reading教案 Teaching aim： ① To know how advertising works；② To master the new vocabulary；③ To revise the usage of object complement Teaching important points：To learn and use the vocabulary Teaching difficult points：Reading comprehension Teaching procedures： Step 1 Leading inUse a popular local advertisement to attract the students’ attention to the topic. Then guide the students to look at the four pictures on Page 41. “What are they telling you?” Step 2 Warming upGo through the warming-up questions to warm up the students. Focus on the two questions: 1) Do you think advertisements affect your life in any way? Please give an example.  Yes. We often buy what we don’t need much. We sometimes buy what we don’t like because of the lower price…. 2) Why do you remember some advertisements and not others? I remember some advertisements because of the beautiful pictures, pleasant color, unforgettable shape, moving words and wonderful music… Step 3 Pre-reading Discuss each of the advertisements on Pages 42 and 43 in pairs. What does the advertisement want you to do? Picture 1: It wants us to save water.Picture 2: It wants us to listen to the new radio.Picture 3: It wants us to buy the shoes.Picture 4: It wants us to buy their water.Picture 5: It wants people to protect environment.Picture 6 7: They remind us of road safety. How does it try to persuade you to do this? They attract our interest, desire, dreams, hope… Which advertisements do you think are the most effective? Why? （Various answers） Step 4 Reading 1. First reading (the ability to grasp the general idea quickly) Look at the subtitles (and the pictures) to guess the general idea. Q: The text mainly deals with ____________ A. how advertising works B. how to make a advertisement C. how to avoid being controlled by advertisements D. how to make advertisements effective【答案A】其他几个都是文章的某一个方面。 2. Second reading (to check th