英语高三新人教版选修九：Unit 5教案【第2、3课时】.docVIP

英语高三新人教版选修九：Unit 5教案【第2、3课时】 Period 2 and 3 How Advertising Works Step 1 Scan the text. Before students read the text, ask them to survey the text by looking at the headings of section. Predict the content. Step 2 Detail reading Read the passage carefully and make an outline. Part 1 (Para 1) Introduction Part 2 (Para 2) What is an ad? Part 3 (Para 3-7) How do advertisers make effective ads? Part 4 (para 8-9) How effective are ads? How Advertising Works Introduction We are exposed to ads in our daily life. What kind of ads can we find? Where do ads appear? Why we need to understand how advertising works? What is an ad? 1) Definition (a message or announcement that intends to inform or influence people) 2) Means (words, pictures, music, film…) 3) Advertisers (business, individuals, organizations, associations) How do advertisers make effective ads? 1) Identify the target (find out necessary information about this group) 2) Appeal to the target (hopes, dreams, emotions, desires…) 3) Use a suitable medium (cost, media) How effective are ads? 1) When there is a need for the product 2) If the target audience is exposed to ads constantly Step 3 Language points Step 4 Homework Make up an advertisement for a product (including a slogan, the spokesman/spokeswoman and the whole procedure. *******************全单元教学要求概论************ Unit 5 Inside advertising Teaching aims and demands 类别 课程标准要求掌握的项目 话 题 Talking about advertising and advertisements; ways to make effective ads; advertising controls 词 汇 Billboard casual garment advertiser advert inform association target basis technique lane feature conscience worthy corporation budget expense broadcast rely visual generate response stereo refresh partly murder suitcase sheet actress typist spokesman fluent hostess invitation appoint chairman raise dial operator litre mature fashion misleading ethical dishonest alcoholic tobacco ban promote immoral decent ethics offending beware consumer trustworthy T