北大情报学考研重要知识点.pdfVIP

 案例 1：COMTEX  COMTEX is one of the content industry‘s biggest news aggregators and resellers, an “infomediary“.1981 年成立，1999 改为现名。全称是 COMTEX News Networks, Inc.  COMTEX gathers news from 76 suppliers, from large comprehensive services like AP, UPI, Knight-Ridder News, Business Wire, and PR Newswire.  It repackages their content for 1,100 Web site and corporate clients.  CONTENT, CONTEXT, AND INFRASTRUCTURE “  Every day, it processes over 10,000 news stories. Its software quickly indexes them with keywords and ticker symbols (average processing time is 10 seconds). They are distributed as part of several different news products: * CustomWires. Real-time topical wires that cover a specific industry or subject. * Full Feeds. The entire news content from an individual publisher. *Newsroom Enhanced Products. The top news stories in a specific industry or subject, selected and updated throughout the day by COMTEX editors. * News Solutions. Turnkey applications, in which COMTEX maintains infrastructure rather than having it reside on the client side.  The payoff for this labor is high-quality eyeballs. 官方网址 北大、人大、中财、北外教授创办 集训营、一对一保分、视频、小班、少干、强军  1,100-plus distribution points, for every one of those applications or Web sites, someone has done a lot of marketing to get the customer to the site, done a lot of design to engage them in that site, and ultimately has gotten them to display a set of headlines and click on one.  Provides excellent content, wrapped in several kinds of added value.  According to Terry, If you need content, and you want that content in context, and you want the infrastructure to support those content applications, thats our business.  It simply transferred its role of infomediary to the vast new medium of the Web.  This old but model news syndicators that depend on ad revenues