Managerial Economics(1浅色)203.pptVIP

* * 1.6 The outline of the course The core concept: market and market competition —— Five forces model Demand analysis Cost analysis Market structure Competitive strategy Pricing with market power Zhang Lei * * Bargaining power Intensity of rivalry Sustainable industry profitability Potential entrants Substitutes Suppliers Buyers Threat Five forces strategic model Threat Bargaining power Zhang Lei * * The market and the industry Market the collection of buyers and sellers that , through their actual or potential interactions, determine the price of a product or set of products Buyers Sellers