KPMG上财比赛初赛答辩PPT.pptVIP

financial analysis. Profitability ’increase and total assets growing indicate the size of the companys present market share Effective asset management, operational capabilities continue to increase, but how to further improve the operational efficiency of assets and reduce costs is a priority in the case of low current ratio. companys financial position, operating results is optimistic SWOT analysis 5. innovation culture ——time limited High costs for the employees high bargaining power of Suppliers and customers new entrants More sensitive market SWOT analysis SWOT analysis strengths weaknesses Key success factors in this industry 6. Win the competition Various distribution channels Market sensitivity Reasonable budget distribution channels play an important role during the competition. Pursue the market trend at the first time —— research Based on its own financial situation to invest Our specific recommendation Source: ground water(not tap water) Product: still water(not sparking water) Unique appeal: more research and market sensitivity Label and brand: its own brand Distribution channel: retailer (esp. supermarket) Communication: employees and executives the branches and head office Financial management: cost control More cooperation: package and products Aa ? 2007 Microsoft Corporation. All rights reserved 背景 Team: “羽锋”——sharp feather Member：冯利晓、 王君 Australian Beverages Limited ——enter the bottled water industry 1.Background 2、PEST analysis 3、Porter’s five forces analysis 4、Financial situation 5、SWOT analysis 6、Key success factors contents 1. Background 1. Diagram Established as a soft drink manufacturing 1937 1970s-1980s Expanded its beverage port folio—— Entered into other non-alcoholic beverage categories recently Enter into the snack food market After a research, it planed to enter the bottled water industry.