电子商务Ch02.pptVIP

BLUE NILE Chapter 2 * Auctions as EC Market Mechanisms Many Sellers, Many Buyers double auction Auctions in which multiple buyers and their bidding prices are matched with multiple sellers and their asking prices, considering the quantities on both sides. vertical auction Auction that takes place between sellers and buyers in one industry or for one commodity. auction vortal Another name for vertical auction portal. Chapter 2 * Auctions as EC Market Mechanisms BENEFITS, LIMITATIONS, AND IMPACTS OF E-AUCTIONS Benefits of E-Auctions (Insight and Addition 2.1 on page 65) Limitations of E-Auctions Minimal security Possibility of fraud Limited participation Chapter 2 * Auctions as EC Market Mechanisms Impacts of Auctions Auctions as a coordination mechanism Auctions as a social mechanism to determine a price Auctions as a highly visible distribution mechanism Chapter 2 * Bartering and Negotiating Online ONLINE BARTERING bartering The exchange of goods or services. e-bartering (electronic bartering) Bartering conducted online, usually in a bartering exchange. bartering exchange A marketplace in which an intermediary arranges barter transactions. Chapter 2 * Bartering and Negotiating Online ONLINE NEGOTIATING Like auctions, negotiated prices result from interactions and bargaining among sellers and buyers But, negotiation is also deals with non-pricing terms such as payment method and credit Chapter 2 * Web 2.0 Mechanisms and Tools Weblogging (blogging) Technology for personal publishing on the Internet. blog A personal Web site that is open to the public to read and to interact with; often dedicated to specific topics or issues. Chapter 2 * Web 2.0 Mechanisms and Tools Creating Blogs Commercial Uses of Blogs Potential Risks of Blogs Establish comprehensive, written rules and policies Educate employees about blog-related risks, rules, and regulations Enforce blog policy with disciplinary action and technology Chapter 2 * Web 2.0 Mechanisms and Tools