中亿广告传媒最全英文解述dsp,ssp,dmp,rtb and programmatic all explained(dsp,ssp,dmp,rtb描述解释)[精品].docxVIP

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中亿广告传媒最全英文解述dsp,ssp,dmp,rtb and programmatic all explained(dsp,ssp,dmp,rtb描述解释)[精品].docx

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中亿广告传媒最全英文解述dsp,ssp,dmp,rtb and programmatic all explained(dsp,ssp,dmp,rtb描述解释)[精品]

中亿广告传媒最全英文解述DSP，SSP,DMP,RTB and Programmatic all Explained(DSP,SSP,DMP,RTB描述解释) What is a Mobile Advertising Network?A mobile ad network is a company that connects multiple advertisers to mobile websites and mobile apps that want to incorporate ads. The main function of mobile ad networks is to aggregate the ad space supply from publishers to the demand of advertisers. These networks will also integrate with mobile ad exchanges in order to increase their demand for their publishers. Mobile ad networks differentiate themselves by the number and types of publishers on their networks. They are currently five types of mobile ad networks: blind networks, premium blind networks, premium networks, local ad networks, and affiliate or CPA networks. There are also currently over 300+ ad networks across the globe currently.What is a Mobile Demand Side Platform (DSP)?In its simplest form, a mobile DSP is a software that can purchase mobile advertising in an automated fashion. Mobile DSPs are mostly used by agencies and advertising vendors to purchase mobile ad formats such as native ads, mobile banners, and mobile search ads. Mobile DSPs have the technology to bring together the data from advertisers, publishers, ad tech vendors, and third party data providers in order to give the buyer the best inventory. DSPs have changed the way media is sold and purchased, and have taken a lot of the costs and inefficiency out of the media buying process. Mobile DSPs are connected to mobile ad exchanges to get access to publishers’ inventory. The DSP automatically decides which impressions the advertiser will buy. This process is known as “Real Time Bidding” or RTB.What is Mobile Real Time Bidding (RTB)?Real time bidding refers to the process in which mobile ad impressions are purchased and sold in real time auctions. These auctions happen in the time it takes for a webpage to load. Think of it like the New York Stock Exchange for mobile advertising. As an ad impression opens on a mobile we