世纪文化广场商业项目营销策略报告汇.doc

“贵阳·世纪文化广场”项目 【营销策略报告】 目 录 第一部分 营销准备····························································【01】 工作范畴·····························································【02】 主题提炼·····························································【07】 形象塑造·····························································【09】 品牌策略·····························································【11】 资源整合·····························································【13】 卖点梳理·····························································【14】 第二部分 营销策略······································································【17】 营销计划·····························································【18】 营销内容·····························································【22】 营销模块·····························································【27】 营销创新·····························································【30】 第三部分 推广策略······································································【37】 推广计划·····························································【38】 推广准备·····························································【44】 推广策略·····························································【46】 媒介策略·····························································【52】 炒作构想·····························································【55】 费用预算·····························································【57】 第四部分 价格策略······································································【58】 定价分析·····························································【59】 定价策略·····························································【64】 价格制定·····························································【67】 第五部分 修订策略······································································【69】 督促策略·····························································【70】 指导策略·····························································【71】 修订策略·····························································【71】 审核策略··············