【2018年整理】无形资产及其未来价值（英文版）.pptVIP

Intangible assets and future valueAn Accenture surveyConducted by the Economist Intelligence UnitAugust and September 2003 Respondent demographics Respondent demographics Understanding of “intangibles” Definition of “intellectual capital” Intangibles are important ... but overlooked Must manage intangibles to succeed ... High standards, lagging performance Stockmarkets reward ... but over time * 天马行空官方博客：/tmxk_docin ；QQ:1318241189；QQ群：175569632 Which of the following titles best describes your job? What were your company’s revenues in US dollars in 2001? What industry are you in? In what country are you located? What do you understand by the term “intangibles”, when used in a business context? Other It might also include human capital A uniquely positioned management team Values outside the classical balance sheet Human capital assets, know how, intellectual assets Non-physical assets that can be valued RD, brand, intellectual property and good will not defined by standard boards Any non-tangible asset (including people) Includes also the human resources and stakeholders of the company An asset which you cannot touch OtherCustom definitions provided by respondents Which of the following element should be included in any business definition of “intellectual capital”? Other Trade secrets Sales pipelines Business strategy Culture (positive or negative) Non-physical assets that can be valued Human resources OtherCustom definitions provided by respondents How important are intangible assets to your company’s long-term shareholder wealth creation? Does your company measure the performance of its intangible assets and/or intellectual capital? In general, how important is the management of intangible assets and/or intellectual capital to the success of high-performing companies? How important is the comprehensive and integrated management of intangible assets and/or intellectual capital to YOUR company’s future success in creating shareholder value? ... conducts co