小型化健身俱乐部发展模式探析--毕业论文汇.docxVIP

小型化健身俱乐部发展模式探析摘要：随着经济的不断发展，人们生活水平的逐渐提升，对于自身健康的关注度也越来越高。很多具有一定消费能力的人群，已经不能够满足于自己能够完成的运动锻炼，而是更加倾向于配备有专业化的器械和教练的健身房锻炼方式。因此，近年来健身行业取得了十分迅猛的发展，特别是在北上广等一线城市，很多大型连锁健身房的发展和扩张速度都非常迅速，会员数量也与日俱增。然而，在这些大型连锁健身房不断发展的同时，价格昂贵、场地拥挤、器械资源短缺、教练专业性不足的问题也随之而来。而与其相对应的是，小型化健身俱乐部反而能够弥补大型连锁健身房的一些不足，基于对于受众群需求的良好满足，开辟了自身的发展道路。因此，本文以小型化健身俱乐部作为研究的主要对象，对于其发展的基本模式以及相关问题进行了探析。并且对于未来小型健身俱乐部的发展前景与策略进行了相关的探索，旨在能够促进我国健身事业持续稳定地发展。关键词：小型化；健身俱乐部；发展模式Abstract: with the continuous development of economy, the gradual improvement of peoples living standards, the concern for their own health is also getting higher and higher. A lot of people with a certain amount of consumption, has been unable to meet their own to complete the exercise, but more inclined to be equipped with specialized equipment and coaches of the gym exercise. Therefore, in recent years the fitness industry has developed very rapidly, especially in the north of Guangzhou first-tier cities, the development of many large chain of gyms and the expansion speed are very rapidly, the number of members also grow with each passing day. However, with the continuous development of these large chain gyms, the problems of high cost, crowded venues, shortage of equipment resources and lack of professional coaches. Correspondingly, the small fitness club can make up for the lack of a large chain of fitness, based on the needs of the audience to meet the good, opened up its own development path. Therefore, in this paper, a small fitness club as the main object of study, for the development of the basic model and related issues were analyzed. And for the future development prospects and Strategies of small fitness clubs were explored in order to promote the sustained and stable development of Chinas fitness industry.Key words: miniaturization; fitness club; development model目 录 一、引言1二、我国健身俱乐部的发展历程1三、小型健身俱乐部的发展模式——以S健身俱乐部为例2（一）S健身俱乐部简介2（二）S健身俱乐部的运营模式31.创业目标及资金32.健身房的目标定位与顾客群33.健身房的选址34.开设服务项目与内容45.定价与宣传策略4（三）S健身俱乐部发展的问题与瓶颈51.场地规模的限制52.专业教练资源的短缺53.健身房项目的综合性较弱