基于Web挖掘的电子商务智能电子营销新趋势外文文献翻译.doc

外文文献翻译 Ortiz F R, Gerrikagoitia J K, Castánder I. New Trends of Intelligent E-marketing Based on Web Mining for E-shops[C]// International Conference on Strategic Innovative Marketing. 2014. 原文 New trends of Intelligent E-Marketing based on Web Mining for e-shops FR Ortiz ， JK Gerrikagoitia ， I Castander Abstract E-marketing is the concentration of all efforts in terms of adapting and developing marketing strategies into the virtual spaces: web, social media… In an e-commerce site, e-marketing must help consumers in their purchase. This requires precise knowledge of the customer′s preferences