西南财经大学天府学院市场营销教案全场套汇.doc

西南财经大学天府学院教案 TIANFU COLLEGE OF SWUFE 任课教师：柳玉寿 课程名称：Principles of Marketing 市场营销 任课班级：2013级市场01班 2012级国贸01班 授课时间：2014-2015-1学期 西南财经大学天府学院教务处制  编号01 章,节 Introduction of the course and study methodsChapter 1:defining marketing for the 21st century 1. Introduction 2. What Is Marketing? 3. Marketing defined 授课 方式 Lecturing Discussion 教 学 目 的 BDefine marketing and outline the steps in the marketing process. Explain the importance of understanding customers and the marketplace, and identify the five core marketplace concepts. Identify the key elements of a customer-drive marketing strategy and discuss the marketing management orientations that guide marketing strategy. 教 学 重 点 Students should focus on understanding the contentChoosing a value proposition 2. Marketing management orientations 3. Contrast the following two marketing management orientations: “The Selling Concept” and “The Marketing Concept.” Can you name a market or market category where “The Selling Concept” is still the most popular marketing management orientation? 4. How is your college positioned in the marketplace? 教 学 难 点 The focus of the students understand the difficult content:hoosing a value proposition 2. What is Marketing management orientations 3. How to building Customer Relationships 时间分配 教 学 内 容 5mins 15mins 15mins 15mins 15mins 15mins 15mins 15mins 15mins This chapter discusses the concepts of customer value and satisfaction. Building on this knowledge, is it logical to assume that if you increase the perceived customer value for a product that there is a corresponding increase in customer satisfaction? Under what conditions might this not occur? Many people have purchased books through A. Certainly, the book purchased is important, but describe the complete marketing offer of A. What services, information, or experiences are included? Chapter Overview Marketing is part of all of our lives and touches us in some way e