MBA必修课《管理沟通》英文版课件Chapter6.pptVIP

Discuss the main tasks involved in completing a business message Moving Past the First Draft There are four-step process Revise Produce Proofread Revising the Message Reviewing for Readability Increasing “Skim” Value Editing for Clarity Editing for Clarity Editing for Conciseness Revising with Technology Producing the Message Multimedia Elements Design characteristics Format for Business-Letters Format for Memos Proofreading Your Message Distributing the Message Evaluating the Message The elements of the message Content Organization Style Tone How to Evaluate the Content Is the information accurate? Is the information relevant to your audience? Have I provided enough information to satisfy the reader’s needs? Is there a good balance between the general and the specific? How to Evaluate the Organization Have I covered all the points in the most logical order? Do the most important ideas receive the most space, and are they placed in the most prominent positions? Would the message be more convincing if it were arranged in another sequence? Are details scattered that need to be grouped together? Style Tone Consider the effect that your words will actually have on readers, and ask yourself whether you have achieved the right style and tone for your audience. Thank you! Four Writing Techniques to Improve the Readability of a Business Message Readability Readability= Being easier for reader to skim Readers will be able to move through the material more quickly. Here what we are talking about now: Four techniques can be applied to improve the readability of a message Vary the Sentence Length Use a variety of both short and long sentences to be interesting. Long sentences: grouping or combining ideas, listing pointes, and summarizing or previewing information. Medium-length sentences: about 20 words, showing the relation among ideas. Short sentences: emphasizing important information, being most used in international m