“果然是你”品牌包装设计20.docVIP

  对“果然是你”品牌包装设计的思考 摘 要 在快速发展的当今社会，每个人都在忙碌着自己的生活、事业，其实在紧张工作的同时也会伴随着一种寂寞——没有归属感，更甚至感到一种人情的冷漠。 坚果，闭果的一个分类，果皮坚硬，内含1粒种子。如板栗等的果实。坚果是植物的精华部分，一般都营养丰富，含蛋白质、油脂、矿物质、维生素较高，对人体生长发育、增强体质、预防疾病有极好的功效。 本文以“果然是你”品牌系列包装设计为研究主线，以“趣味包装”设计为切入点，内容分四个部分，对“果然是你”品牌包装的设计过程进行表述。“果然是你”不仅能够给人一种味觉上的传递更是一种情感的交流，“果然是你坚果系列包装”更是从简约出发，抛开市场上复杂的视觉设计，给人带来时尚感，年轻化的品味体验。 通过研究学习，使我了解到包装的强大生命力，以及食品所具的有独特魅力，发掘产品的自身魅力要远比创造魅力更加巧妙。通过现代表现手法与包装的紧密结合,为现代包装设计个性化发展提供借鉴和参考。最后，论文总结了在包装设计过程中的体会和反思。意义 It was you brand packaging design thinking Abstract In the rapid development of todays society, everyone is busy with his life and career, in fact in the tense work also accompanied by a lonely - there is no sense of belonging, even feel a kind of indifference. A classification of nuts, indehiscent fruit, fruit is hard, with 1 seed. Such as chestnut fruit. Nuts is the essence of the plant part, usually rich nutrition, including protein, fat, minerals, vitamins is higher, to the human body growth and development, enhance physical fitness, disease prevention has excellent efficacy. In this paper, it was you brand series of packaging design for the study of the main line, to interesting packaging design as the breakthrough point, the content is divided into four parts, it was you brand packaging design process. It was you can not only give a person a kind of taste of relay is a kind of emotional communication, are you nuts series packaging is based on simplicity, despite the complicated visual design on the market, brings fashion sense, younger taste experience. Through study, I learned that fun packaging strong vitality, and nuts foods have a unique charm, the product of its own charm is much more clever than creating charm. By combining modern technique of expression and interesting packaging, in order to provide reference for the development of modern packaging design individuation. Finally, the thesis summarizes the I in the process of packaging design experience and reflection. Key Words: Packaging des