中国奢侈品消费研究-产业经济学专业论文.docx

UN IVERSITY C O D E:10246STU D EN T ID :10210680315LU X U RY CO N SU M PTIO NIN CH IN AM A TH ESISPresentedinPartialFulfillmentoftheRequirementfortheMasterDegreebytheGraduateSchoolofFudanUniversityByStamboglis,M arcoFudanUniversity2012ThesisAdvisor:Fan,XiaoyanSignature:ThesisCom m ittee:Approvedby:Professor:Chen,ShiyiProfessor:Shen,GuobingProfessor:He,GuanghuiDefenseDate:April27，2012M A Program inChineseEconomy指导小组成员名单樊潇彦讲师陈诗一教授沈国兵教授何光辉副教授目录H^ILIST O F TH E FIGU RE SIILIST O F TH E TA B LESIllM?lA bstract2弓丨n4Introduction:Definingtheluxurymarket9LiteratureReview16FIRST PA RT211 Before theLuxuryM arketweneedtounderstandwhoaretheconsum ers211.2 T he C hinese C onsum ers2 31.3 M ain C haracteristicsofthe U rban households302 ConsumptionsbehaviorforUrbanHouseholds392.2 DisposableIncom eofUrbanHouseholds462.3 The U ndisclosed Incom esin U rban H o useho lds483 TheEngelApproach52SECO N D PA RT594 DefiningtheLuxuryM arket594.2 Thesizeoftheluxurymarket:ChinaVsworld634.3 LuxuryConsumption664.4 A ChineseApproach68TH IRD PA RT725 THEM ODEL:LuxuryConsumptioninChina725.2 Consumptionbehavior735.3 R esultsand C om m ents:77Conclusion s86A9397LIST O F T H E FIG U R E SFigure1U rbanizationprocessandpredictionforthefollowing5years35Figure2AgedistributionintheChinesepopulationSource:ChineseN ationalBureau ofS tatistics37Figure3AverageandemployedmembersinChineseurbanhouseholds38Figure4ConsumptiondistributioninUrbanhouseholdsbyVolume45Figure5Incomesdistributionperincomegroup(OFF-up)(ADJ—down)foryears2000-201050Figure6Engelcurveforgoodsandservices(OFFand ADJdisposableincome)...56Figure7Engelscurveappliedtothebasketcaseofthehighestincomegroup(onyearlybase)58Figure8Luxurycomposition:globalforyearforGraterChinain2011(BAINb,2010;BAINb,2011;McKinseyb,2011)64Figure9Tableofthepricesperbrandandproductcategory77Figure10Distributionofpopulationsavingssharebyincomegroupin2011，fullyearbase(I)andtwo-monthsbase(II)81Figure11Exampleoftwohouseholdswithonememberoc