教学ppt课件 u5 reading1.pptVIP

To me, the past is black and white， but the future is always color。对我而言，过去平淡无奇；而未来，却多姿多彩（轩尼诗酒）  Just do it. 只管去做。 （耐克运动鞋） Start Ahead. ??? The lady wants hearts… and diamonds. 1. Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机） 2. The choice of a new generation. 新一代的选择。（百事可乐） 3. Take TOSHIBA, take the world. 拥有东芝，拥有世界。（东芝电子） 4. Lets make things better. 让我们做得更好。（飞利浦电子） 5. No business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。 （IBM公司） Reading Advertising Where can you find advertisement? What do you think of advertisement? What advantages and disadvantages do you think ads have? advantages disadvantages help customers find good product can lead people to buy the wrong products Can make teenagers want things that are bad for them help companies make money can be ugly and noisy can be used to inform people about important issues underline advantages and disadvantages of the Advertisement mentioned in the text advantages Disadvantages 1. help consumers make informed choices 2. entertain people 3. increase product sales 4. make products cheap 5. make people aware of social problems 1. make people annoyed 2. be misled by false and incorrect information easily What is the main idea of Para. 1? Ads are found almost everywhere What is the main idea of Para. 2? People react to advertisements in different ways. People react to advertisements in different ways because_____________ A.ads are useful and entertaining to some people while annoying to others. B. ads are useful and entertaining C. ads are annoying D. ads are not only useful and entertaining but annoying What is the main idea of Para. 3? Why do advertiser often have to work hard to attract people’s attention? The basic principle of advertisements is to influence customers’ choices. Because customers see so many ads every day. The best chance to reach customers for the advertisers is to ___________. A. appeal to their emotions B.mak