论现代奥运会标志设计的历程及其造型特点-艺术学专业论文.docx

4.奥运会标志设计不同艺术造型的比较分析··············································224.1 文字图形化的创意设计···································································224.2 以城市标志性建筑为设计元素·························································234.3 以火炬为设计元素·········································································284.4 同一国家奥运会标志不同造型特点的比较分析···································294.4.1 以德国两届奥运会标志为例····················································294.4.2 以美国四届奥运会标志为例····················································314.5 对 2012 年英国伦敦奥运会标志的解读··············································334.5.1 现代、动感、活力的几何化数字··············································334.5.2 造型特点与寓意····································································334.5.3 多样化的色彩·······································································344.6 小结····························································································355.奥运会标志的价值呈现········································································355.1 跨文化传播与交流价值···································································355.2 商业价值·····················································································376.奥运会标志设计发展趋势····································································386.1 文字图形化的设计趋势···································································396.2 人性化的设计趋势·········································································396.3 民族化与多元化并存的设计趋势······················································41 结 语·································································································43 参考文献······························································································Ⅵ 致 谢·································································································ⅧII摘要奥林匹克运动历经百年风雨兼程，已经发展成了世界上历时最久、规模最大、 竞技水平最高的体育运动。同时也形成了一个动态、开放、发展的全球性文化与 艺术体系。在这个高竞技的体育活动中，我们可以目睹来自全球体育健儿们的飒 爽英姿，并和他们一起感受神圣、崇高的奥运精神；而在这个面向全球的文化艺 术体系中，我们可以欣赏和领略来自五大洲绚丽多彩的民族文化。奥