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Why KM matters to consulting firms Two core assets: people and reputation Our “product” is intangible Global business, but with local differences Partnerships, not hierarchies Nature: Generic frameworks and data are commoditizing Industry life cycles shrinking More MBAs, low entry barriers ? competition! Global service is required Trends: “Knowledge” is a critical capability for consulting firms * NY Infotoday preez 1 Knowledge example in consulting You’re working in the PC Industry Data Knowledge Market size Market share Competitor prices A commodity The best way to segment the consumer ma