全国成人高等教育规划教材.ppt

Unit Six: Passage A Do You Follow Ads? Background Information The origins of Advertising ⒈ Advertising has existed in various forms for many, many years. In previous centuries in England, for example, companies would seek to become the purveyor (supplier) of the king or the queen. In doing so, they could obtain a special mark or seal that gave their product added prestige and visibility. The aims of advertising Comprehensive Focus Word Usage Word Usage e.g. It is not surprising you have got a stomachache. After all, you have eaten too much. Of course she behaved awfully, but after all, she is your sister. Word Usage 3. available: a. able to be obtained, used, etc. Word Usage Word Usage 5. Be bombarded with: be attacked heavily (as if gunfire) 被… 猛攻 Word Usage 8. effect: n. result 结果,效果 Word Usage 9. essential: a. necessary 不可或缺的, 绝对必要的 Word Usage 10. image: n. a picture, esp. in the mind 形象 Word Usage 11. In exchange for: giving something in return for something else 交换, 调整 Word Usage 12. Inform sb. of/about sth.: to tell sb. About sth. Word Usage 13. innocent: a. (of people) guiltless, simple, not able to recognize evil 清白的, 无辜的, 幼稚的 Word Usage 14. Lie in: to be in a described place, position or direction 在于 Word Usage 15. mislead: v. cause (someone) to think or act wrongly or guide wrongly, sometimes with the mistaken intention to deceive Word Usage 17. powerful: a. very strong, full of force Word Usage 18. serve: v. to work (faithfully) for, do a useful job for Word Usage 19. Take in: believe (something false) 相信 Word Usage 20. Turn … into: change … into … 把…变为 Notes to the passage 1. Whenever we turn on the television, … we are bombarded with advertisements: Notes to the passage The infinitive clause phrase to make … is used to show the purpose of exist, while what they are selling serves as the object of the verb want. Notes to the passage Notes to the passage Notes to the passage The basic structure of the sentence is … believe that … lies in