InnCenivem哈佛商学院案例.docxVIP

InnoCentive-com_哈佛商学院案例InnoC (A)“Collaboration is one of the most important issues on our plate,” said Dwayne Spradlin, CEO of InnoC (IC), a so-called innovation marketplace founded in 2000 that connected “Seeker” firms posing scientific problems (“Challenges”) with external “Solvers” who submitted solutions. Seekers that accepted solutions rewarded the Solvers with cash prizes in exchange for the associated intellectual property (IP) rights. IC had thrived in the marketplace by creating a process for helping to resolve seemingly intractable scientific and technical problems in a context that