浅谈数据挖掘在零售商中的应用.docVIP

浅谈数据挖掘在零售商品中的应用 摘要：关键词：数据挖掘零售商品Abstract: Along with widespread gazing, the data technology is applied rapidly. Based on the introduction、development、the concept、the goal、the brief stepthe duty and influent factor of data mining，this article through introduced the brief flow and each sub-module function in order to incarnate the treatment process of data information in the retail of goods and the KDD . Keywords: Data Mining; KDD; The Retail of goods 1 引言KDD(Knowledge Discovery in Database)这个术语，随后在1991、1993、1994年都举行了KDD专题讨论会，集中讨论数据统计、海量数据分析算法、知识表示、知识运用等问题。KDD国际学术大会研究重点逐渐从发现方法转向系统应用，并且注重多种发现策略和技