chap6演讲与辅助手段.pptVIP

TO EDUCATE （教育） TO INFORM （告知） TO MOTIVATE （鼓励） TO PERSUADE （说服） TO ENTERTAIN （娱乐） HOW MUCH TIME DO YOU HAVE WHERE WILL IT BE WHO ELSE IS PRESENTING FORMAL OR INFORMAL VISUAL AIDS FACILITIES NEED FOR HANDOUTS WHO ARE THEY : POSITION (DECISION-MAKER), ATTITUDE, CULTURE, AGE WHAT DO THEY KNOW: EXPERIENCE, UNDERSTANDING OF THE SUBJECT WHAT DO THEY WANT TO KNOW OR NEED TO KNOW: (1) WHAT ARE THEIR EXPECTATION (2) WHAT DO U NEED TO ACHIEVE UR OBJECTIVE SURROUNGDINGS OF PRESENTATION （演讲环境） AUDIENCE AMOUNT （听众数量） LAYOUT OF PRESENTING HALL （演讲厅设计） VISUAL AIDS FAC