(最新)论文-校园电子商务环境下消费者购买行为分析.docVIP

校园电子商务环境下消费者购买行为分析 摘要：随着计算机技术，网络技术，国民经济的飞速发展，电子商务的出现是必然的结果。中国电子商务在电子商务十五规划下已经逐步形成一定规模，可以预见不久将来电子商务与连锁经营是零售业发展之路，但电子商务作为一种新的商业模式，在发展过程中影响消费者的消费观念和购物行为因素也在发生一系列的变化。本文对消费者网上购物行为深入系统的研究。研究对象是已发生网上购物消费者，潜在网上消费者调研他们网上购买行为和影响他们未曾购买行为分析，建立潜在网上消费者网上购物态度、意向模型和个人因素与消费者网上购物关系模型。进行实地问卷调查收集最新数据，通过数据分析进行总结影响网上消费者购买行为。 关键词电子商务，网络购物，消费者购买行为，影响因素 My school e-commerce environment, consumer behavior analysis Abstract： With computer technology, network technology, the rapid development of the national economy, the emergence of e-commerce is the inevitable result. E-commerce，e-commerce in China has been gradually formed under the fifth plan a certain scale, can be expected in the near future e-commerce and the retail chain development, but the e-commerce as a new business model, consumers in the development process of consumer attitudes and shopping behavior of a series of changes of factors. This is article on consumer online shopping behavior in depth system. The subjects of consumers shopping online has taken place, potential online consumers research their purchases online and did not affect their purchase behavior analysis, a potential online consumer shopping attitudes, intentions and personal factors model of online shopping and consumer relationship model. Conduct field surveys to collect the latest data, through data analysis summary of consumer behavior online. Keywords: e-commerce；online shopping；consumer buying behavior；influencing factors 目录 TOC \o 1-4 \h \z \u HYPERLINK \l _Toc294804163 第一章前言 PAGEREF _Toc294804163 \h 2 HYPERLINK \l _Toc294804164 1.1选题背景 PAGEREF _Toc294804164 \h 2 HYPERLINK \l _Toc294804165 1.2研究现状 PAGEREF _Toc294804165 \h 4 HYPERLINK \l _Toc294804166 1.2.1国内电子商务现状 PAGEREF _Toc294804166 \h 4 HYPERLINK \l _Toc294804167 1.2.2国外电子商务现状 PAGEREF _Toc294804167 \h 5 HYPERLINK \l _Toc294804168 1.3研究课题来源 PAGEREF _Toc294804168 \h 5 HYPERLINK \l _Toc294804169 1.4研究目的和意义 PAGEREF _Toc294804169 \h 6 HYPERLINK \l _Toc294804170 1.5研究技术路线和研究内容 PAGEREF _Toc29