汽车类客户digital_提案汇.pptVIP

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汽车类客户digital_提案汇.ppt

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汽车类客户digital_提案汇

APP – Game Topic #Better Fun# Concept An online game for Weibo users: Afford components to users so they can use them to assemble a Lexus car. Increased complexity with higher level APP: Assemble a Lexus APP – Design Recruitment Topic #Lexuser# Concept Online introductions for Lexus car owners Care owners can find introductions for all of the Lexus models Answers for Frequently Asked Questions Solutions for simple problems APP: Tools on hand Monitoring Report Monitoring Monitoring and Management Hot Topic Negative Information Industry Information Popular Activities The news media Comment Reply KOL The Owners Competitors Measurements Range Speed Depth Analysis of the Communication Effect of Weibo The Number of Fans Active Rate of Fans Fans’ Regional Formation Fans’ Gender Composition Establishing Time of Weibo The Number of Weibo Dimension Measure-ment Associa-tion Analysis Content of Media： Information Issue：The Number of Weibo、Update Frequency； Information Quality：Image ，APP and etc； Business Impact： Transformation level Rate of Registration ? ? Power Of Communication Daily Report Example Social Media News ClippingHighlightsmart Global About smartCompetitors Industry Monthly Report The Category of Information The Number of Fans Fans Growing Number Keyword Analysis Total Posts The Tones of Comments About Retweet About Quote Average Re-tweets and Comments 237 32% 21% 63% 428 独立访客 323/80 Keyword 1 – xxx Keyword 2 – xxx Keyword 3– xxx 400,000 41% Example Monitoring Report * * Analysis Digital trends Content is the King and Engagement is King’s carriage Trends Strategy Stronger Communication - Consumers spend more and more time on internet - The emphasis of communication is moving to digital part - The fragmented messages are diluting consumers‘ attention, and we need stronger communication Accurate Marketing - Benefited from the information classification, it’s getting easier to identify consumers on internet Group formation