本科毕业论文--凡希巧克力网店营销推广方案.docVIP

西安欧亚学院 本科毕业论文 题 目： 凡希巧克力网店营销推广方案 学生姓名： 指导教师： 所在分院： 专 业： 班 级： 二O一二 年 四 月 凡希巧克力网店营销推广方案 摘要： 在互联网迅猛发展的时代在网络营销的发展趋势下，网上购物已经成为众多网民的首要选择，网店成为我们新的形式它以广阔的范围和低廉的价格正在逐步占领市场的每个角落并且成为一种重要的营销方式网店在网络营销基础上将理论与实践相结合，网店详细分析。先对整个作品作，简要概括了，介绍了产品的优势威胁并hocolate??shop?marketing?program?of??Fanxi Abstract：In the Internet era of rapid development, the development trend of network marketing, online shopping has become the primary choice for many Internet users, shop our new form of commercial development, its broad scope and low prices are gradually occupied the market everya corner, and become an important way of marketing. In this paper, where the Greek chocolate shop marketing program, for example, in network marketing on the basis of the theory and practice, where Xi chocolate shop marketing program for detailed analysis. First introduction to the entire work, a brief summary of the meaning and context of the program, and the shop environment where hope to analyze the background of the industry, market conditions, competitor analysis, where Greek chocolate shop in the chocolate advantages, disadvantages and opportunities of the industry products, network marketing strategy, marketing strategy. Product strategy, pricing strategy, channel strategy, promotional strategy and platform proposed for the selection of new promotional strategies and implementation steps, and marketing program to pay the effect of forecast estimates and summary of the marketing program program. Key Words： Chocolatrs Marketing Promotion Shop 目录 1绪论 1 1.1选题的意义和背景 1 1.2研究的内容和方法 1 1.2.1研究的内容 1 1.2.1研究的方法 1 2凡希巧克力网店环境分析 3 2.1凡希巧克力网店市场环境分析 3 2.2凡希巧克力网店的行业背景分析 3 2.3凡希巧克力网店的主要竟争对手分析 3 2.4凡希巧克力网店的SWOT分析 4 2.4.1优势 4 2.4.2劣势 5 2.3.3机会 5 2.3.4威胁 5 3凡希巧克力网店目标市场营销策略 7 3.1凡希巧克力网店的消费者需求分析 7 3.2凡希巧克力网店市场细分 7 3.3凡希巧克力网店目标市场选择 7 3.4凡希巧克力网店的市场定位 8 4凡希巧克力网店推广策略和实施 9 4.1网络推广策略 9 4.1.1推广目标 9 4.1.2推广方法 9