BASF at a glance 管原案例分析.pptVIP

Exhibit15-8 conflict management high Low Level of Conflict high Level of Group Performance low A C B Group Tasks The complexity and interdependence of tasks influence the group’s effectiveness The more complex the task, the more the group will benefit from discussion among group members about alternative work methods WHAT COULD WE LEARN? It’s a scenario every top manager knows well: The organization needs to move quickly toward a new, mission-critical objective, and it’s up to him or her to draft and manage the right team of go-getters to lead the effort. Yet many team leaders never hit their goals – not because they lack talent on their staffs, but because they’re naive to the complexities of team dynamics. WHAT COULD WE LEARN? Clear Goals External/Internal support Appropriate Leadership Unified Commitment Various skills BASF’s Success 1.CLEAR GOALS If the answer is yes, then draft your players. Goal: Decide whether you need a team at all. Do you know how to get the job done? 1 Does the job require constant collaboration? 2 BASF’S GOAL BASF’s Goal：global efficiency productive competitive Decentralizing research and development: creating employee project teems to involve everyone . 2.INTERNALEXTERNAL SUPPORT Education and Training In BASF, every team member were trained to use statistical tools. Training was provided by outside experts. Not found 2005 2006 2007 Below 100 million 123.3 million 2.INTERNALEXTERNAL SUPPORT (2)Strong financial support to ensure research and development of team members. Research and development expenses in 2007 by segment* Million EUR, % 1 Chemicals 201 15% 2 Plastics 145 11% 3 Performance Products 304 22% 4 Agricultural Products Nutrition 394 28% 5 Oil and Gas 9 1% 6 Corporate research, other 323 23% ? ? 1.380 100.0% 3.APPROPRIATE LEADERSHIP (1) BASF value employees’ opinions，use bottom-up approach Their team members play a vital role in ensuring BASFs suc