Data Mining Cookbook——Modeling Data for Marketing, Risk, and Customer Relationship Management.doc

Data Mining Cookbook——Modeling Data for Marketing, Risk, and Customer Relationship Management Y L F M A E T ??Team-Fly Page iiiData Mining CookbookModeling Data for Marketing, Risk, and Customer Relationship ManagementOlivia Parr Rud Page ivPublisher: Robert IpsenEditor: Robert M. ElliottAssistant Editor: Emilie HermanManaging Editor: John AtkinsAssociate New Media Editor: Brian SnappText Design amp; Composition: ArgosyDesignations used by companies to distinguish their products are often claimed as trademarks. In all instances where John Wiley amp; Sons, Inc., is aware of a claim, the product names appear in initial capital or ALL CAPITAL LETTERS. Readers, however, should contact the appropriate companies for more complete information regarding trademarks and registration.Copyright ?? 2001 by Olivia Parr Rud. All rights reserved.Published by John Wiley amp; Sons, Inc.No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4744. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley amp; Sons, Inc., 605 Third Avenue, New York, NY 10158-0012, (212) 850-6011, fax (212) 850-6008, E-Mail: PERMREQ @ WILEY4.This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in professional services. If professional advice or other expert assistance is required, the services of a competent professional person s