电子商务课件03.pptVIP

管理学院信息管理系 陈志刚 czg913@126.com 《电子商务概论》讲义 Fee-for-Transaction Revenue Models (cont’d.) Event tickets Event promoters use Web Ticketmaster, T, TicketWeb Sell original tickets Customers reside anywhere worldwide Secondary market tickets StubHub, TicketsNow Operate as brokers Connect ticket owners with buyers Reduce transaction costs Fee-for-Transaction Revenue Models (cont’d.) Real estate and mortgage loan brokers Web sites provide all traditional broker services Coldwell Banker, Prudential National Association of Realtors Web site R IndyMac Bank Home Lending Offers online credit review, decision in minutes, printing approval letter Successful Web mortgage brokers Ditech and E-LOAN Fee-for-Transaction Revenue Models (cont’d.) Online banking and financial services No physical product Easy to offer on Web Web financial transactions concerns Trust and reliability of financial institution Solutions Use existing bank’s identification and reputation (Citibank Online) Start online bank not affiliated with existing bank (First Internet Bank of Indiana) Use different name (Bank One used Wingspan) Fee-for-Transaction Revenue Models (cont’d.) Online music Amazon MP3, Apple’s iTunes, eMusic, Microsoft’s MSN Music, Napster, Rhapsody, Yahoo!, W Music Downloads Sell single songs (tracks) and albums Sales revenue source Fee-for-transaction model Some sites offer subscription plans Fee-for-Transaction Revenue Models (cont’d.) Online music (cont’d.) Problems Digital products easily copied Stores promote own music file format Buyers required to download and install software Software limits number of audio file copies Software does not prevent illegal copying Solution Adopting one standard file format No copying restrictions DRM-free MP3 format (Amazon) Online Video Copying control Use DRM software Three issues hampering sales Large file size Reduced by higher Internet connection speeds Fear of online sales impairing other sales types Potential serial release pattern