电子商务专业-浅谈百度推广之搜索引擎营销 毕业论文.docVIP

平顶山工业职业技术学院 电子商务专业毕业论文 浅谈百度推广之搜索引擎营销 学生姓名： 学 号： 专 业： 电子商务一班 指导老师： 张立方教授 摘 要 摘 要：随着人们生活水平的不断提高和互联网络技术的发展 Abstract: as people living standard rise ceaselessly and network technology development, more and more people realize the network marketing and e-commerce, more and more the importance of the enterprise and individual and set up their own web site or online, but how to let more people know your own web site, bring you more potential customers, bring more economic benefit, let oneself of enterprise in the industry to seville, become fashionable pioneer of network marketing, but brought many people wounded brains. In this case, various forms of advertising also arises at the historic moment, the network advertising although startting evening but is developing fast, promotion of baidu keyword search promotion is one development is also promising better a network advertising forms. This article through to baidu promotion search features, advantages and shortcoming of the application in website promotion strategy are analyzed, and combined with baidu promotion search for the successful case studies the influence of small and medium-sized enterprises, eventually got baidu promotion will be new network advertising front-runner, it will lead the medium-sized and small enterprises break through the traditional marketing model, towards more broad world, obtain win-win and more profits. Keywords: baidu promotion; The keyword search promotion; Keywords; Small and medium-sized enterprises; 目录 前 言 4 第一章 百度推广概述 6 1.1百度搜索引擎简介 6 1.2百度推广的主要类型 6 1.1.1最常用的搜索推广 6 1.1.2网盟推广 7 1.1.3其它推广： 7 第二章 百度推广的优势和缺点 8 2.1百度推广的特点 8 2.2百度推广的五大优势 9 2.3百度推广之关键词广告的缺点 9 第三章 百度推广之关键词搜索推广在网站推广中的应用策略 10 3.1确定网站核心关键词和关键词的拓展 10 3.2关键词选择技巧 11 3.3具体页面中的关键词部署 12 3.4网站中关键词的优化 12 第四章 百度推广之搜索引擎营销对中小型企业的影响 12 4.1百度推广成功案例 12 4.2网络广告未来的发展趋势 13 4.2.1网络广告的发展契机 13 4.2.2网络广告将真正与营销全面结合 13 4.2.3网络广告将趋于规范化和科学化 14 4.3百度网络营销模式更适合中小企业 14 第五章 结束语、