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a人寿保险股份有限公司银保业务发展问题分析word格式论文
ABSTRACTBancassurancebeganinthe1980sinEurope.Itisastrategyofmutual penetrationandintegrationusedby banksandinsurancecompanies.Theyoffer insurance-relatedfinancialproductsandservicesbyintegratingtheirsalespipeline andcustomerresourcesharingtomeetcustomerdemandfordiversifiedfinancial services.It’stheproductofeconomicglobalization,liberalizationandfinancial innovationdevelopment.Thebiggest characteristicofbancassuranceisbanks and insurancecompaniescanreduceoperatingcoststhroughthesharingofresources, complementaryadvantages.Itformsawin-winsituationofinsurancecompanies, banksandcustomers.Duetosuchfeaturesandadvantagesbancassuranceachieved rapid developmentinin just thirtyyears time in theworld.ALifeInsuranceisasubsidiarytoAInsuranceGroup.ItisChinassecond largestlifeinsurancecompaniesaccordingtopremiumincomeandhasalways maintainedaprofessionalleadingcompetitiveadvantageinthelifeinsurance industry.Aftermorethantenyearsofdevelopment,bancassurancebecomean importantsaleschannelofA LifeInsurance.Thisarticleintroducedtheoverviewand developmentenvironmentofALifeInsurance.Ianalysistheadvantagesof development,weaknesses,opportunitiesandthreatsofALifeInsurance bancassurancethroughtheuseofSWOTanalysis.Inthispaper,thestudyfound severalissuesinthedevelopmentofALifeInsuranceandputforwardaseriesof copingstrategies to solvetheseproblems.TherearefourmajorproblemsinthedevelopmentofALifeInsurance bancassurancebusiness.First,theconstraintsoftheexternalenvironment.Second, thesinglestructureofbancassuranceproducts,producthomogeneityandweak protection.Third,theexistenceofthephenomenonofmisleadingsales,customer serviceisnotperfect.Fourth, channel management issues. To solve these problems,ontheonehand,thestateshouldimprovetheregulatoryandcreatea favorablepolicyenvironmentforthedevelopmentofbancassurancebusiness.ontheIIother hand,ALifeInsuranceshouldfindtheproblemfromtheirown:innovativetheir productdesign,buildingacompleteproductssystem;targetmarketsegments, differentiatedmarketingstrategytoexpan
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