网络消费者行为与电子商务服务质量关系研究精选.docVIP

■0 马 ? ? 名 姓 ：京交通大学 硕士学位论文 网络消费者行为与电子商务服务质量关系研究 申请学位级别：硕士 专业：管理科学 导教师：朱兵ABSTRACT ABSTRACT: With the Internet age and era of service economy, customers are no longer stay in the pursuit of the low-priced level, but more and more concCTned about the quality of service. Thus, to get the advantage in the competitive market, e-commerce businesses must pay more attention to the e-commerce services matched with commodities. This paper is to explore the relationship between the consumer behavior and e-commerce service quality, to study the evaluation of the quality of e-commerce services by