广告riting.pptVIP

GUIDED WRITING 如何提高说服力 — 英文广告写作 【单元写作呈现】 Write a short passage to advertise your restaurant and its service. Your writing should: * explain what kind of food will be offered in your restaurant * describe their ingredients, flavour, smell and appearance * explain how they will provide a balanced diet * explain why your restaurant will provide the best food in the area * explain how customers will be served 【写作分析】 本单元的写作任务是创作一则英文广告，属于说服性写作（persuasive writing）。广告写作要求学生围绕某一具体事物（如本题中的“your restaurant”）展开描述和宣传。该类写作具有较强的针对性，写作中应当考虑受众的需求和感受， 在遵循事实的前提下充分展现事物的优点和独特品质。广告写作具有较强的实用性，能够锻炼学生积极运用所学英语知识