贵阳市商业银行公司客户发展策略分析word格式论文.docxVIP

摘要随着我国改革开放的不断深入和发展，面对加入 WTO 和金融业加速开放、银行同业 竞争日益激烈、客户需求层次不断提高的现实，如何在激烈的竞争中求生存、谋发展已 成为各家商业银行面临的重要课题。由于公司客户是现阶段和今后相当长时期内我国商 业银行的主要利润来源，对我国商业银行发展有至关重要的作用。因此，加快公司客户 发展，是实现商业银行健康发展的保障。本文分析了商业银行加快公司客户发展的必然性，重点围绕贵阳市商业银行业务发 展环境、现状进行了分析，通过对贵阳市商业银行公司客户发展的优势、劣势进行了研 究，分析了贵阳市商业银行公司客户业务目前存在的问题、明确提出了今后发展的目标 和策略。本文围绕贵阳市商业银行公司客户发展策略所作的研究，对贵阳市商业银行建 立科学的公司客户经营机制，特别是业务流程、组织架构以及运作机制，有一定的现实 意义。关键词：商业银行，公司客户，经营机制，发展策略SummaryWith the deepening of Chinas reform, opening up and development, facing the accession to WTO and the financial sector accelerated open, inter-bank increasingly fierce competition, the customer demand layer of continuous improvement of reality, how in the fierce competition of survival, seek development has become the clans commercial Banks face an important issue. Because the company customer is present and future a quite long period of our country commercial Banks main profit source of development of commercial Banks in China have crucial role. Therefore, accelerate development, is the companys customer realize the healthy development of commercial Bank guarantee.This paper analyzes the Commercial Banks to speed up the development of the necessity of the corporate customers around Guiyang Commercial Bank key development environment, the paper analyses the present situation of Guiyang Commercial Bank, through the companys customer development strengths, weaknesses and analyzed guiyang Commercial Bank company customer business present problems, andput forward the future development of target and strategy. This paper focus on Guiyang Commercial Bank company customer development strategy research, Guiyang Commercial Bank to establish scientific company customer management mechanism, especially business flow, organization structure and operation mechanism, has certain practical significance.Key words： Guiyang Commercial Bank，corporate Banking business，operating mechanism贵州大学工商管理硕士学位论文第一章绪论1.1 研究背景和意义1.1.1 研究背景在贵阳市的经济迅速发展，全国各家商业银行包括花旗银行、中信银行、招商银行、 浦发银行、南充商业银行等陆续入驻贵阳大背景下，贵阳市