1季度长沙零售物业市场简报.pdfVIP

Research Office Forecast ReportKnowledge Report ChangshaLocation || Retail ServicesSector 1Q 2014Quarter 2013 Accelerating success. Changsha Retail 市场概览 Property Market 长期以来，长沙市零售商业市场呈现市级商圈为主，多个区 级副商圈为辅的商业格局。五一广场作为长沙市的核心商 长沙零售物业市场 圈，集中了平和堂、春天百货、王府井商业广场、解放路万 达广场等多个商场，同时也是长沙市人流量最旺的区域；其 他主要副商圈包括东塘商圈、火车站商圈、红星商圈、荣湾 Market Overview 镇商圈、伍家岭商圈。 Up until now, Changsha retail property market has a distri- 自2011年起，市场发展由传统的百货业态向综合型购物中心 bution of single primary retail circle at the municipal level 发展的过渡阶段，出现了如乐和城、悦方ID Mall、喜乐地购 with several secondary retail circles at the district level. Wuyi Square, as the primary commercial circle, is the most prosper- 物中心等优质购物中心项目。与传统百货商场以零售业态为 ous of all and concentrated with numerous shopping centers, 主的特征不同，综合型购物中心更侧重“一站式”体验，加 such as Heiwado, Spring Department Store, Wangfujing De- 大了餐饮、娱乐、影院等业态，以增加消费者停留时间。自 partment Store and the Wanda Square on Jiefang Road. Other 2011年新增的购物中心项目在业态趋于多元化的同时，其单 major secondary retail circles include areas around Dongtang, Changsha Train Station, Hongxing, Rongwanzhen, and Wuji- 体商业建筑面积也由传统的3-6万平方米攀升至10-20万平方 aling. 米的段位。以悦方ID Mall及开福万达广场为例，其商业建筑 面积分别达到12万平方米及21万平方米。 Since 2011, shopping centers in Changsha started a trend of upgrading from department stores to shopping malls, with the emergence of several prime shop