基于客户导向的综合房地产企业运营管理模式与应用分析-operation and management mode and application analysis of comprehensive real estate enterprises based on customer orientation.docxVIP

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基于客户导向的综合房地产企业运营管理模式与应用分析-operation and management mode and application analysis of comprehensive real estate enterprises based on customer orientation.docx

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基于客户导向的综合房地产企业运营管理模式与应用分析-operation and management mode and application analysis of comprehensive real estate enterprises based on customer orientation

AbstractAsthefuturemainstreambusinessmodeinrealestateindustry,theintegratedrealestateenterprisehasgonethroughthebusiness-orientedoperationsmanagementstageandtheproduct-orientedoperationsmanagementstageinitsdevelopmentprocess.Intherespectofoperationsmanagementprocess,ithasgonethroughthelanddevelopment-centered,quality-centeredandcustomerrelationmanagementemphasizedprocesses.WithmoreandmoreregulatedmarketdevelopmenttrendintherealestateindustryinChina,inordertokeeplong-termandeffectivedevelopmentmotivation,theintegratedrealestatecompaniesmustchangeitskeybusinessfromgettinglanduserightandconstructiontothecustomer-orientationproductdevelopmentandproductionandservicemanagement,whichcreatedademandforanintegratedrealestatecompanyoperationsmanagementmodewithcustomer-orientation.Inthispaper,onthebasisofthecomprehensivestudyondomesticandforeignintegratedrealestatecompaniesoperationsmanagementandcustomer-orientationliterature,itanalyzedthecurrentlimitationsofrelatedresearchathomeandabroadandintroducedtheCustomer-orientationintotheintegratedrealestatecompanyoperationsmanagementmoderesearch;itanalyzedtherealestatecompanyoperationsmanagementprocessesandresearchedit’sbasicformandcharacteristics;itdiscussedthedevelopmentorientationandtrendofintegratedrealestatecompanyoperationsmanagementandcomparativelyanalyzedthenoncustomer-orientationandcustomer-orientationoperationsmanagementprocess;itrevealedthebasicproblemsofintegratedrealestatecompanyoperationsmanagement;itdeeplyanalyzedtheimpactfactorsofintegratedcustomer-orientationrealestatecompanyoperationsmanagementcombinedwiththeformofquestionnairesurvey;itredefinedandreclassifiedthecompanytargetcustomersbysettingupcustomer-centeredbusinessprocess;itresearchedtheoperationsmanagementprocessofintegratedcustomer-orientationrealestatecompanyanddesignedthebusinessoperationsmanagementmodeofintegratedcustomer-orientationrealestatecompany;itverifiedthefeasibilityandeffectivenessofthecustomer-orientationoperationsmanagementmodebyempiricallyanalyz