电子科技大学论文--旅游电子商务基本问题探讨汇.doc

电 子 科 技 大 学 毕 业 设 计（论 文） 论文题目： 旅游电子商务基本问题探讨 办学单位： 电子科技大学物理电子学院 指导老师： 谭 航 职 称： 学生姓名： 隆远慧 学 号: C06040911450 专 业： 电子商务　　　 电子科技大学 继续教育学院 制 网络教育学院 2011年 5月 15日 摘要 旅游电子商务作为一种新兴的商务模式以其高效率、低成本等优势正在迅速兴起，旅游电子商务既是旅游产业发展的重要方向，也是旅游企业参与国际竞争的重要手段。旅游电子商务对我国旅游市场的发展既带来了重大的机遇也带来了严峻的挑战在旅游电子商务的定义基础上，探讨了旅游电子商务的发展现状 第，在对旅游发展的优势与劣势分析的基础上，进一步明确了发展旅游电子商务是促进旅游快速发展的战略选择。 旅游电子商务  Abstract Travel e-commerce as an emerging business model for its high efficiency, low cost and other advantages are the rapid rise of tourism e-commerce development of the tourism industry is not only an important direction, but also the international competitiveness of tourism enterprises to participate in an important tool. Travel e-commerce on the development of the tourism market in China has brought great opportunities and severe challenges brought about. Travel e-commerce is a traditional combination of tourism and information technology product, there are broad prospects for development, but Chinas tourism industry is relatively less developed areas, how to seize the travel e-commerce on the development of Chinas tourism industry to meet the challenges and opportunities, how to In view of the bottlenecks in the development of tourism e-commerce take effective measures, the study of these issues have important practical significance. In this paper, first proposed the existence of some of Chinas tourism industry will be foreign, domestic tourism research profile. Second, the concept of e-commerce, and its related theory, the definition of e-commerce in tourism on the basis of the development of Chinas tourist e-commerce status quo, an analysis of the development of Chinas tourist e-commerce the main problems in e-tourism business will reduce the overall use of the exchange between people, peoples spending habits are not conducive to large-scale e-commerce online payment difficult to achieve, travel agencies, information technology penetration is not hi