Market selection for international expansion Assessing opportunities in emerging markets.Image.Marked资料.pdf

The current issue and full text archive of this journal is available at /0265-1335.htm IMR Market selection for international 24,2 expansion Assessing opportunities in emerging markets 208 Sema Sakarya Department of International Trade, Bogazici University, Istanbul, Turkey, and Received June 2006 Revised November 2006 Molly Eckman and Karen H. Hyllegard Accepted December 2006 College of Applied Human Sciences, Colorado State University, Fort Collins, Colorado, USA Abstract Purpose – Traditional market selection analysis relies on purely macroeconomic and political factors and fails to account for an emerging market’s dynamism and future potential. The objective of this paper is to present a tool composed of four criteria specific to the preliminary assessment of emerging markets (EM) as international expansion opportunities. Design/methodology/approach – Based on the literature pointing out the limitations of international market selection (IMS) models and the need for a specialized approach, additional criteria are introduced to assess emerging market potential. Review of prior work on internationalization, EM and market selection provided the rationale for the selected criteria. Using