外专课绿茶营销策划.pptVIP

2 Product pricing strategy After years of development, the mainland tea beverage industry has entered into the mature period, similar to the quality of the products have very similar, such as the unified ice tea and kang teacher ice tea of the raw materials, the taste almost no difference, but from the selling price of the product to see unity and kang teacher of tea beverage pricing close, 500 ML PET bottled tea drink is in 2.5 yuan, higher profit margins. So can be appropriately the lower their product price or through the industry sales and buy more send way more recessive price cut so as to achieve the purpose of expanding market share. （1）Strengthening modern access management, the establishment of regional benchmarking shop to spread gradually. （2）Pay attention to master terminal customer maintenance and development, and to reduce dependence on large, medium and small batch control grasping have closed sales channel wholesale. （3）Perfecting the Internet bar, the factory path of the development, the development of an evening pathways. （4）Seizing the commanding heights of the pathways, from point to area local and regional advantages establish. （5）Improve the service quality of access customer. （1）Open VIP store, and use of VIP store promotion. （2）Sponsorship schools, sports, public welfare activities. （3）Using the sun umbrella, suit tables and chairs on sales promotion, put in the street. （4）Advertising paper points area and road of brand thread. （5）Access to customer appraisal model. （6）Using modernized pathways for brand maintenance: attached to find advertisers production model pile of box. （7）For good business address and excellent employee appraisal. （8）Reduce a single take give promotion mode, access to reduce a single discount of modern promotion way, advocate a variety of promotion through. Establish full-time promotion team and display personnel. （9）Consumer sales promotion Leading thought: through the consumer sales