译林牛津高中英语必修4Unit1Advertising全英文教案设计.docVIP

Unit 1 Advertising 教学设计 The analysis of this Unit: This unit introduces and develops the theme of advertising. Teaching aims: 1. To learn about topics related to advertising. 2. To gain knowledge about the ads, the social effects of advertisements and how to write an advertisements. 3. To learn how to read expository writing. 4. To practice and reinforce integrated skills of listening, speaking, reading and writing. Teaching periods: Welcome to the unit The analysis of this part: Ss will be asked to talk about six different advertisements, including three commercial ads that promote learning software, an airline service and a shampoo as well as three public service advertisements separately for Project Hope, Earth Day and an anti-drug campaign. Teaching aims: 1. To discuss and get some ideas of the two main types of ads and their respected purposes. 2. To get involved in the discussion and practice their spoken English. Teaching procedures: Step one: Lead-in 1. Ask Ss to present some ads to the class. 2. Discuss those ads 3. Free talks a) Where do you find these ads? b) What are ads used for? Suggested answers: a) on billboards, TV, the radio in magazines/newspapers/leaflets given out in the streets. b) To promote a product or services, to believe in an idea. To educate people about health, safety or any other issue which affects public welfare. Step two: Picture talking: 1. Project Hope How do you feel when you see the child in the big eye? What would you like to do for the child after seeing this ad? What do you think the purpose of Project Hope is ? This picture is intended to make people aware of the importance of Project Hope. It makes people realize that there are still a lot of children dropping out of school for economic reasons. It calls upon people to do sth. to help children in poor areas. The picture makes us aware of the needs of other people. The purpose of Project Hope : It aims to help young people who have dropped out o