商务沟通教程教学文稿.ppt

Case Analysis The CHECKLIST provided in the right column offers very useful guidelines on good writing for professional purposes. It is recommended that you refer to the question list for self evaluation every time you design a written message. 商务沟通教程 Activities 1. Q 1: This message contains routine information. It’s a request letter. Q 2: The message should be organized in a direct way. In other words, your request should appear at the beginning of the letter. 2. Mr. Tam might give the following advice to Yanli: The request should be put directly in the beginning place. Although this is not a long writing, you should not put everything in one paragraph. Divide it into 3 paragraphs: request, introducing company and business to show qualifications, and extending thanks and good will. 商务沟通教程 Extended Reading An important task of communicators: assist the audience to quickly find what they need. (Par. 1) Two ways readers often use to search information: reading in sequence, and reading selectively. (Par. 2) Special efforts to help listeners “look for” chief information. (Par. 3) Six ways to help audience collect key information, which are also effective means to achieve High Skim Value in writing. (Par. 4) 商务沟通教程 Chapter 6 Professional Documents: Effective Format Design 商务沟通教程 Time Allocation (6 credit hours) Challenge Yourself 15 minutes Text Study + Work on the Text 6.1, Question 1—7 75 minutes 6.2, Question 8—9 25 minutes 6.3, Question 10—12 25 minute Work on the Terms 20 minutes Work on the Vocabulary 20 minutes Activities 25 minutes Case Analysis 25 minutes Extended Reading 30 minutes Summary 10 minutes 商务沟通教程 Outline Time Allocation Objectives and Key Points Challenge Yourself Text Study Case Study Activities Extended Reading 商务沟通教程 Objectives and Key Points Study the components and formats of business letters and memos in the English standard. Appropriate use of mechanical means can improve the readability