毕业设计 论文 摘要目录部分格式.docVIP

摘 要关键词ABSTRACT Under the situation of market-oriented economy, if an enterprise itself wants to be full of competive and vital power and occupy an advanced position in comoetive markets, it should deal well with all kinds of public relations, and used it in the promoting activities. So the enterprise will have a better market. Based on the observation of different marketing activities of Heyang Trading Co., Ltd. of Hebei Province, and combined with the theories of Public Relations and Marketing knowledge, this article attempts to analyse the Marketing and the PR Marketing status of the current situation of company. Its the aim of finding the problems in Heyang company on Marketing to solve these problems specific and detailed. Customers, workers and the company will build a long-term good relationship at last. Key word：Marketing Planning; Public Relationship; PR Marketing 目 录 中文摘要……………………………………………………………………... I 英文摘要……………………………………………………………………... I 引言…………………………………………………………………………...1 1公关营销概述................................................................................................1 1.1公关营销的概念及特征……………………………………………….....1 1.1.1公关营销的概念………………………………………………………..1 1.1.2公关营销的特征………………………………………………………..1 1.2公关营销的理论基础…………………………………………………….2 1.3公关营销的作用………………………………………………………….2 2国内豆浆机市场发展状况及禾阳公司九阳豆浆机营销策略现状分析....3 2.1国内豆浆机市场发展状况……………………………………………....3 2.2河北禾阳贸易有限公司九阳豆浆机营销策略现状分析……………….3 2.2.1禾阳公司九阳豆浆机传统营销活动分析……………………………4 2.2.2禾阳公司九阳豆浆机当前公关营销现状及分析……………………4 3禾阳公司九阳豆浆机营销过程中所具有的优势和存在的问题…………6 3.1公司在营销九阳豆浆机过程中所具有的优势 ………………………6 3.2公司在公关营销中存在的问题…………………………………………6 3.2.1不重视与各界社会力量建立良好关系………………………………6 3.2.2不善于抓住市场机会对产品进行合理的公关营销…………………6 3.2.3不注重树立和维护良好的企业和品牌形象力………………………7 3.2.4公司没有与员工建立良性的合作关系………………………………7 3.2.5营销人员缺乏公关意识………………………………………………7 4禾阳公司九阳豆浆机公关营销的改进方案……………...……………….7 4.1注重与社会各界力量的沟通并建立和维护良好关系………………....7 4.1.1与政府建立良好的关系………………………………………………7 4.1.2与社区搞好关系………………………………………………………7 4.1.3与顾客建立良好关系…………………………………………………7 4.1.4与合作伙伴建立良好关系……………………………………………8 4.1.5与竞争对手建立良性竞争关系………………………………………8 4.2抓住市