No.1 introduction Communication 商务英语 知识讲稿.ppt

Business English Business English International Business Correspondence and Communication Lecturer: 周晓歌 E-mail: dianezhou@sdu.edu.cn Mar. – July 2009 Business English Communication Mar. – July 2009 Business English Course Outline: Contents Importance and context of business communications ABC of business communications: channels, process, tactics, principles of effective business communication Writing skills in business communications and sample learning. Mar. – July 2009 Business English Course Outline: Objectives Enhancing your English skills in speaking and writing as well as effective communicating in the general sense Understanding the international business communication context and etiquettes Being well-prepared for your future career in a global business world with competent communication skills—speaking and writing. Knowing particularly writing skills for practical business letters: emails, resume, enquiry, orders and so on. Mar. – July 2009 Business English Chapter 1 Introduction Objectives Warm up your English: preview questions Key terms Main contents Class practice Mar. – July 2009 Business English Key terms Business communication Internal communication external communication Downward/upward/horizontal communication Context Sender-encoder Message Medium Receiver-decoder Feedback Methods of communication: surface mail/fax/e-mail/voice mail/teleconferencing/mass storage device Mar. – July 2009 Business English Content List Importance of communication Classification of communication Communication Process Methods of Communication Mar. – July 2009 Business English Importance of communication Lifeblood of organization According to studies, managers and other office staffs in general spend more than 70% of their working time on communications for their daily business. Good Communication Is Good Business. Essential for promotion Communication skills -- essential job requirement; Effective communication -- essential for position adva