Unit 02 建立业务关系 商务信函的写作 PPT 外贸函电教学文稿.ppt

Unit 2 Establishing Business Relations建立业务关系;2.1 Introduction（简介）; 进出口双方可以通过以下渠道来相互了解： （1）银行（Bank） （2）商会（Chamber of Commerce） （3）商务参赞处（Commercial Counselor’s Offices） （4）交易会和展览会（Export Commodities Fairs Exhibitions） （5）广告（Advertisement） （6）商业目录（Trade Directory） （7）其他渠道; 建立业务关系的信函一般应涉及到以下内容： （1）告诉对方我方是如何获悉对方的地址和经营范围的。 （2）表示我方有与对方建立业务关系和合作的强烈愿望。 （3）介绍本公司的性质、基本业务情况和经营范围。 （4）说明希望推销或购买的产品。 （5）必要时可向对方提供资信证明人，以便对方了解我方的资信情况。 （6）附寄公司简介、商品目录、价目表和小册子等，以便对方全面了解我方信息。;2.2 Writing Skills（写作技巧）; （4）表达与对方合作及早日收到回复的愿望 ;回复建立业务关系信函的写作步骤及常见表达方式：; （2）表示对对方建立业务关系意愿的兴趣 ; （3）表示采取进一步的行动 ;2.3 Specimen Letters（样函)Letter 1：A firm writes to a firm concerned;Letter 2：A reply to the above;Letter 3：A firm writes to a firm concerned;Letter 4：A reply to the above;Letter 5：An exporter writes to his bank;Letter 6：A reply to the above;2.4 Focal Words（焦点词汇） ;deal n. 生意 We have come to a deal with an American customer. v. 做生意，处理，和…有关 We have dealt with the company for many years. dealer: n. 商人，商号 a dealer in furs dealing: n. 交易，交道 Our dealings with you have been quite pleasant.;enclose v. 把…封上，随函附寄 We enclose a copy of our quotation. Enclosed please find our Sales Confirmation in duplicate. enclosure: n. 附件，装入物 The envelope contains a check for USD300 as an enclosure.;inform v. 通知，告诉 We shall inform you of the name of the company. He is kept informed of the fluctuations of the prices. Information: n. 信息，资料，情报 We are grateful to you for all your information on the recent development in your market. For fuller information please contact our branch in Hong Kong.;line n. 行业，生意，（商品的）种类，航线，短函 line of business We have ample experience in all lines we handle. As soon as you reach a decision, please drop us a line. We are going to present the full line of our leather products at Guangzhou Fair in autumn this year. v. 安排 in line with out of line The eggs are packed in cartons with beehives, lined with shake-proof corrugated paper board, each carton contains 300 eggs. ;2.5 Useful Sen