Unit 7 Electronic Commerce Logistics 电子商务英语教材.ppt

* * ? Warm-up ? Background Information ? Word Study Text Analysis ? Exercises Warm-up Discuss the following questions with your classmates: ? What kind of service do the companies provide? ?What role do these companies play in e-commerce? ? Try to give an example of the service these companies provide. Background Information 在电子商务中，一些电子出版物可以通过网络传送给购买者，但绝大多数商品仍要通过运输完成从供应商到购买者的物流过程。只有商品及时地配送到用户手中，才标志着电子商务过程的顺利结束，否则电子商务只能是无米之炊。 Text Analysis Challenges Logistics Faces in the E-commerce Age Almost within one night, e-commerce rises up. However, logistics could not change accordingly at the same speed. As a result, logistics in e-commerce is faced up with challenges that have not been witnessed before. [1] Text Analysis In general, e-commerce creates new business models and sets high demands on the logistics service, which expresses as follows: [3] Text Analysis (1)Responsiveness: The request of customers to distribution is often the JIT [4]. The delivery in the next day or even the same day has been a trend. It requires better responsiveness of logistics system. Text Analysis (2)Flexibility: The traditional logistics may fix the optimized facilities and personnel in accordance with the products quantity, peak time and turnover ratio. But e-commerce business is very difficult to predict. This requires the quick and effective suitableness of the logistics departments. (译文) Text Analysis (3)Visibility: To meet the responsiveness and flexibility requirements of e-commerce to the logistics, the visibility of the whole supply chain must be increased so that the warehousing and transportation information of the goods could be known in order to guarantee the coordinated operation of the integrated logistics system. (译文) Text Analysis (4)Optimization: To meet the requirement of the customers, enterprises have to set up logistics networks consisting of a lot of small distribution centers in the sales area, which have resulted